My Why

Throughout this website I reference Simon Sinek’s Start With Why and encourage you to do just that.

This is mine.

My Why

My Why

I’ve always had the entrepreneurial spirit inside me.

Even as I worked for over a decade as a CPA, I looked forward to the day that I would be able to break away from the stability and security of full-time employment and admired anyone I knew that was already running a business of their own.

In my job, I also realized that there was a problem in America that I felt I could help address.

The U.S. Small Business Administration defines a small business as one that has fewer than 500 employees.

By this definition, that makes up greater than 99.9% of all businesses in America.

However, I estimate that at least 80-90% of America’s small businesses are underserved by professional advisors and, as a result, they aren’t reaching their fullest potential.

And I understand why.

Most qualified professionals have to focus on attracting larger businesses to remain sustainable.

So, smaller businesses with more limited resources and not much business training are left out.

My hope is that TheEmbarkment.com can play a small role in changing that.

Now, I’m not focussed on helping 99.9% of businesses in America.

Many of the businesses that fall into this category have the resources to pay for help whenever they need it.

Larger “small businesses” have full-time CPAs on staff, a marketing department and attorneys on retainer.

And tech startups aspiring to build the next Facebook or Uber can find plenty of advice available at their disposal. There are lots of websites, blogs and podcasts focussed on this group of entrepreneurs.

My Why revolves around the more common small business owner.

The individual looking to start or build what I describe as a main street type of business; a hair salon, tiny coffee shop or auto repair garage.

I want to inspire, encourage and advise individuals interested in starting a small business and guide current owners toward reaching their maximum potential.

When I started out, I thought I would be able to do it all on my own.

I quickly realized, to make the kind of impact I would like to make, I will need help.

So, I’ll be calling on other experienced small business advisors and owners.

Together, we’ll help you become the best small business owner you can be.

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