Starting and Running a Small Business – Market With Email
Email marketing is one of the best low-cost small business marketing methods available for staying in touch with potential, new and existing customers.
Using affordable software to make the most of your time and effort is a no-brainer.
Tools like AWeber make email marketing a breeze.
In this post I will provide an overview of what AWeber is and how it can help you in your small business and offer an example of how to set it up.
What is AWeber?
AWeber is a highly rated email marketing tool specifically designed for small businesses like yours.
It allows you to set up auto responders and create email newsletters to help you stay in touch with your new and existing customers.
In the example below, you’ll learn how to take advantage of AWeber’s free trial, setup an email list, capture email addresses for your list by setting up your first signup form, create your first email message in AWeber and send messages to people on your first list.
Links Used in This Post
Setting Up AWeber
Step 1 – Sign Up With a Free Trial
After you click on the AWeber link above, you’ll be taken to an AWeber landing page.
On the AWeber landing page you’ll have the opportunity to sign up for a free 30-day free trial of AWeber.
After you sign up you’ll be greeted with a welcome message from AWeber, which includes your account info and some tools to help you get started.
Step 2 – Set Up Your First Email List
Upon signing in for the first time, you will be presented with another video introduction explaining the first steps you need to take before you can begin email marketing with AWeber.
You’ll complete some basic information about your Company and how you want your messages to appear to your customers, including your name, as you want it to appear, and the email you want messages to come from.
All of this information can be revised after you initially set it up, if necessary.
In the next step of setting up your first email list, you will give your first list a name and brief description.
Then, choose and approve the confirmation message that will be sent to your email recipients when they first sign up for your EMail list.
Once you complete this step, you will have set up your first email list and will be able to move on to the next step, which is to set up your first sign up form.
Step 3 – Set Up a Signup Form
After you set up your first email list, you will want to set up a sign up form so that you can begin to capture email addresses from your current and potential customers.
Here is a very basic sign up form I created for Embarkment Salon.
You will want to spend some more time with this tool to figure out how to customize to fit your brand and other needs.
After you design and set up your first form, you’ll want to publish it somewhere so people can start signing up.
Your ability to do this will vary based on what kind of website platform you are using and your level of technical expertise.
One thing you should be able to do is publish it to your business’s Facebook page by following these instructions.
I’ve added the basic AWeber signup form to Embarkment Salon’s business Facebook page.
Step 4 – Create Messages
Once you’ve set up and your first list and created and placed your first signup form you’ll need to start creating messages to people who sign up for your list.
You’ll click on the “Messages” tab and click “Create a Message”.
For purposes of this introductory post, I’ve chosen to create a very basic newsletter message by clicking “Create a Message” and choosing the “HTML Editor” option (please note, I have no intention of starting a fashion newsletter any time soon!).
AWeber also offers a drag and drop email builder with which you can create much more visually appealing email messages and newsletters and you can do much more than what I am showing you here.
Step 5 – Send Messages
The final step in setting up your AWeber account is to send your first message.
Once you’ve drafted your first message, you can click on the messages tab and you will see it listed.
Find it, click on the “Send Messages” button and select “Schedule a Broadcast”.
Select the broadcast settings.
In this case, since I have only set up one list, it is pretty straightforward.
I could modify when I send the message, who I want it or don’t want it to go to (ie. only people who have signed up for my list in the past 7 days) and whether I want to share it on social media.
Once I click the “Send Message Now” button, I can say I have successfully sent my first email message using AWeber.
The example above is meant to give you a very basic overview of what you can do with AWeber.
The truth is, it is a much more powerful tool than the example above lets on.
The drag and drop email editor allows you to draft beautiful email messages and the newly added Campaigns feature allows you to incorporate email automation into your arsenal if you choose to.
You can sign up for this email list, created by AWeber, to get an idea of how powerful the tool can be.
Then, after you’ve signed up for your own account, you can reference these free resources for more help with becoming a proficient email marketer using Aweber.
Getting Started With AWeber, by AWeber
What to Write, by AWeber
Growing Your Business With EMail Marketing, by AWeber
Got questions about AWeber or EMail marketing?
Leave a comment below or connect with me on social media.
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