Starting and Running a Small Business – Get a Logo

PART OF PROPOSITION 3: BUST YOUR ASS

Choosing the perfect logo…it’s the type of thing a lot new small business owners obsess over. After all, your logo will often be the first thing people think about when it comes to your brand identity.

Starting and Running a Small Business - Get a Logo

However, it is important not to spend too much time, money or energy on choosing a logo.

There are many other things that need to be done when you are just starting out so you don’t want one task to monopolize your time.

Fortunately, there are services available today that make getting a logo designed quick, easy and affordable.

In this post, I discuss and demonstrate the services offered by Fiverr and 99designs.

What is Fiverr?

Fiverr is a website that connects people and businesses with affordable freelancers.

Gigs on Fiverr start at just $5, hence the name.

It is a great place to look for a logo if you are on a budget.

Hopefully you have more than $5 budgeted for this important facet of your business.

In this case, you can pay for some premium services offered by almost all designers or hire multiple designers to create logos for you so that you have some choices.

Of course, at the $5 price point, you aren’t going to get the world’s top talent working on your gig, but Fiverr is a great solution for any small business just starting out with limited funds.

I’ve used it several times in my business.

Following is an example of how I used Fiverr to purchase a logo for Embarkment Salon, the example Company used throughout The Embarkment’s Guide to Creating a LivePlan and Guide to Starting and Running a Small Business.

Later in this post, I discuss and demonstrate an alternative service to Fiverr called 99Designs.

Links Used in This Post

Lower Cost – Fiverr

Step 1 – Find a Freelancer and Choose a Gig

After clicking on the link to Fiverr, you’ll reach a landing page like the one below.

You can search for whatever kind of freelancer you are looking for.

In this case, we are looking for a logo designer.

In the logo design category, you’ll be presented with dozens of freelancer options.

You can click on any of the options that catch your eye to get more examples of the work they’ve done and additional information about their services and prices.

I’ve actually worked with a designer on Fiverr in the past and was happy with their work, so I do a search for them.

I am going to see if they are available for this gig by clicking on the “Logo Design” option.

On the next page you will be presented with detailed information about the freelancer and the gig options, including a comparison chart if the freelancer offers multiple packages.

The point of using Fiverr in this post is to see what $5 can get us.

After clicking on the $5 option you are presented with various upsells on the next page, but again, I want to see what $5 will get me.

On the next pages, you’ll need to sign up for Fiverr if you are a new user or login if you are an existing user and pay for your purchase.

You’ll then have the opportunity to answer some questions about what you want done.

You may also reach out to the freelancer in advance to make sure they can meet your needs.

I provide some very basic guidelines, but for the most part I want to see what the freelancer will do with limited restrictions.

My only requests are that the logo incorporate the business name, have a modern feel and be black and white.

Step 2 – Wait a Few Days

Now comes the waiting game.

You may be a bit anxious at this point, as you want to see what the freelancer comes up with.

However, unless you upgraded to a expedited service, you probably won’t hear anything for a few days.

The freelancer will reach out to you if they have any questions or need clarification on anything.

Step 3 – Check Your Inbox

If your Fiverr designer has any questions, they will reach out to you via email.

Otherwise, your design will be completed and you’ll be notified within a few days.

I actually received my logo from Fiverr within 12 hours.

I requested the design, went to bed shortly after and the logo was done and in my inbox by morning.

It’s not bad.

If you want to request any revisions or changes, you may be able to at no cost if you chose one of the designer’s premium packages.

If you chose a basic package, revisions may cost extra.

But that’s the great thing about Fiverr.

If you don’t like the result, you can request a change, try with another designer or chalk it up to a loss and only be out $5.

If you can spend a little more on a logo design, you would benefit from a service like 99designs, which lets you describe what you are looking for and then has designers compete for your business.

In the rest of this post, I describe how easy it is to get a logo designed with them.

More Choices – 99Designs

Step 1 – Find a Freelancer and Choose a Gig

After clicking on the link to 99Designs, you’ll reach a landing page like the one below.

From the landing page, click on logo design to get started with the logo design process.

Or, if you want more, explore some of the combo packages that are available.

On the next page, you’ll get a little more information on the logo design service.

Now, you’ll scroll through a list of designs and select some you like until the 99Designs system gets a feel for your style preference.

The next page will present you with what it thinks you are looking for using a series of sliders with two design extremes based on the options you chose in the previous step.

You can adjust the sliders as you see fit.

After making your design choices using the sliders, you will have an opportunity to indicate the color scheme you like.

You may also choose to give the designer the ability to make the decision.

Next, you’ll provide a logo design brief, which includes your preferred language, your Company’s name, slogan (if applicable) and information about your target market and industry.

Then, you can finalize what you want to purchase and provide additional direction on your design, if necessary.

Much like I did with the Fiverr gig, I indicate that I want to incorporate the Embarkment Salon, LLC name and prefer a modern, black and white design.

Beyond that, I offer the designer full artistic freedom.

The last step before you reach the payment page is to choose the design package you want to go with.

Each step up in package level will offer some combination of additional designs to choose from or an increase in the designers’ level of expertise.

You’ll also have an option to pay to promote your contest and have random people vote on their favorite designs.

Provide your payment information and your contest will be launched.

Of course, unless you opted to guarantee that you will purchase a logo during the interview process, your satisfaction is guaranteed and you can get 100% of your money back during the first round of the design process if none of the logos satisfy you.

Step 2 – Three Rounds

The 99designs process is different than the Fiverr process.

Since you are paying a little more for the design, the process is drawn out in rounds.

In the qualifying round, designers have up to 4 days to submit design ideas.

With the basic package, you can expect at least 30 designs.

I had over 40 designs submitted in the first three days.

You can share designs with friends and family to get feedback using the 99designs poll feature, rate the various designs to let other designers know which ones are on the right track and message the various designers to request modifications during the qualifying round.

Then, you’ll move on to the finalists round, where you will have 3 more days to work with up to six of your favorite designers on tweaking their designs before awarding the winner.

Once you’ve decided on the design you like, you will award a winner and they will work on finalizing your design and issuing the final files.

I locked in on a design pretty quickly and none of the others really appealed to me as much, so I awarded the winning design after the qualifying round!

I requested some minor tweaks to the spacing of some of the letters.

The final design and files were issued to me within 24 hours.

The whole process took about four days for me.

The great thing about 99designs is that, unlike with Fiverr, if you don’t like any of the designs you can get your money back.

So, which design service makes sense for your small business?

If you want a rock bottom price at the expense of flexibility and choice, check out Fiverr.

If you can afford to spend a little more knowing that you will have more choice, control and a money back guarantee, check out 99designs.

What is 99designs?

If you have a little more budgeted for your logo design, 99designs may be a better solution for your needs.

99designs service allows you to describe what you are looking for in a logo design and then have dozens of designers compete for your business.

You’ll end up with at least 30 designs to choose from, depending on which package you purchase, and you can narrow down and refine your favorites before selecting and paying for a final logo.

And if you don’t see anything that you like in the initial round of the competition, you can start over or request a refund.

Your satisfaction is guaranteed and logo designs start at $299.

Below is an example of how I got a logo designed with 99designs for Embarkment Salon, the example Company used throughout The Embarkment’s Guide to Creating a LivePlan and Starting and Running a Small Business.

More Choices – 99Designs

Step 1 – Find a Freelancer and Choose a Gig

After clicking on the link to 99Designs, you’ll reach a landing page like the one below.

From the landing page, click on logo design to get started with the logo design process.

Or, if you want more, explore some of the combo packages that are available.

On the next page, you’ll get a little more information on the logo design service.

Now, you’ll scroll through a list of designs and select some you like until the 99Designs system gets a feel for your style preference.

The next page will present you with what it thinks you are looking for using a series of sliders with two design extremes based on the options you chose in the previous step.

You can adjust the sliders as you see fit.

After making your design choices using the sliders, you will have an opportunity to indicate the color scheme you like.

You may also choose to give the designer the ability to make the decision.

Next, you’ll provide a logo design brief, which includes your preferred language, your Company’s name, slogan (if applicable) and information about your target market and industry.

Then, you can finalize what you want to purchase and provide additional direction on your design, if necessary.

Much like I did with the Fiverr gig, I indicate that I want to incorporate the Embarkment Salon, LLC name and prefer a modern, black and white design.

Beyond that, I offer the designer full artistic freedom.

The last step before you reach the payment page is to choose the design package you want to go with.

Each step up in package level will offer some combination of additional designs to choose from or an increase in the designers’ level of expertise.

You’ll also have an option to pay to promote your contest and have random people vote on their favorite designs.

Provide your payment information and your contest will be launched.

Of course, unless you opted to guarantee that you will purchase a logo during the interview process, your satisfaction is guaranteed and you can get 100% of your money back during the first round of the design process if none of the logos satisfy you.

Step 2 – Three Rounds

The 99designs process is different than the Fiverr process.

Since you are paying a little more for the design, the process is drawn out in rounds.

In the qualifying round, designers have up to 4 days to submit design ideas.

With the basic package, you can expect at least 30 designs.

I had over 40 designs submitted in the first three days.

You can share designs with friends and family to get feedback using the 99designs poll feature, rate the various designs to let other designers know which ones are on the right track and message the various designers to request modifications during the qualifying round.

Then, you’ll move on to the finalists round, where you will have 3 more days to work with up to six of your favorite designers on tweaking their designs before awarding the winner.

Once you’ve decided on the design you like, you will award a winner and they will work on finalizing your design and issuing the final files.

I locked in on a design pretty quickly and none of the others really appealed to me as much, so I awarded the winning design after the qualifying round!

I requested some minor tweaks to the spacing of some of the letters.

The final design and files were issued to me within 24 hours.

The whole process took about four days for me.

The great thing about 99designs is that, unlike with Fiverr, if you don’t like any of the designs you can get your money back.

So, which design service makes sense for your small business?

If you want a rock bottom price at the expense of flexibility and choice, check out Fiverr.

If you can afford to spend a little more knowing that you will have more choice, control and a money back guarantee, check out 99designs.

Have a question about getting your logo designed or want some opinions if you’re holding a contest on 99designs?

Comment below or connect with me on social media.

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