Starting and Running a Small Business – Set Up a Website
Having a website shouldn’t be considered optional if you want to start and run a small business these days. Fortunately, there are some pretty powerful, easy to learn, low-cost options available.
You can use a free website builder like Wix.com and be designing your own in less than 5 minutes.
You can link your social media accounts, begin collecting email addresses and provide valuable information about your business to current and potential customers.
In this post, I’ll demonstrate how you can quickly and easily get up and running with your own free website using Wix.
What is Wix?
At its core, Wix is a simple, do-it-yourself website editor.
It’s free to get started and you can build and launch your entire site without spending a dime.
However, if you want to remove the Wix branding, link to your own custom domain name or unlock any of their other marketing tools, there are some minor fees.
Their fees are reasonable for small business owners and you can add tools like appointment manager for booking customer appointments, set up email marketing campaigns or build your own online store all using Wix.
In the rest of this post, I show you how I set up a website for Embarkment Salon, the example Company used throughout The Embarkment’s Guide to Creating a LivePlan and Guide to Starting and Running a Business.
Links Used in This Post
Getting your own website up and running with Wix is super easy.
To get started, click on the link above.
You’ll arrive on a landing page where you can click “Start My Website”.
From there, you can create a new account by entering your email address and a password or by simply connecting to your Facebook or Google account.
Next, pick the industry your business is in and choose a template that you want to start with.
It’s truly that easy.
You’ll be up and building your own business website in less than five minutes.
And getting started doesn’t cost you anything.
You’ll be able to start experimenting with the what you see is what you get (WYSIWYG) visual editor immediately.
Change the background image anywhere on the page.
While Wix offers some free images, I also like to use Unsplash to search for incredible, no strings attached free images.
Change and move text around.
Change colors or entire color themes of your site.
Easily link to your social network pages.
And add your Company’s logo to the header of your website.
You can keep your Wix website and it doesn’t have to cost you a dime.
However, I do recommend upgrading to a paid plan for a number of reasons.
You’ll remove the Wix branding plastered all over the free version of the site, which looks unprofessional.
And you can get your own, custom URL or connect to the one you set up here.
The URL you are given with the free Wix account is not customized and is not going to be remembered by your customers.
There are number of other reasons to upgrade, but before you need to make that decision, you can start designing your site and determine if you want to upgrade later.
Click here to start building your own website with Wix.
There is plenty of free support and education available to you once you open your free Wix account and you’ll be navigating around the WYSIWYG editor with ease in no time.
However, if you are still on the fence you can visit their Youtube channel for inspiration and more information by clicking here.
You can also visit these websites, all of which were built using Wix, for additional inspiration:
Karliekloss.com – Super model and entrepreneur
Quattrocento-eyewear.com – Eyewear business
Stellapastabar.com – Restaurant
Once you’ve created your own Wix website, feel free to share it with me and others in The Embarkment Community.
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