Starting and Running a Small Business – Master Social Media


June 1, 2017

I’ve opened more than one blog post by stating that I think the power of social media makes right now the best time to own a small business.

Starting and Running a Small Business - Master Social Media

However, you need to know how to use the social networks properly.

And you need to utilize tools to leverage social media’s power.

In this post, I describe how you can use Hootsuite to learn about and leverage the power of social media.

What is Hootsuite?

Hootsuite is a software platform that connects your Facebook, Twitter, Instagram and other social media accounts and allows you to view, manage and analyze them from one easy-to-use dashboard.

They also offer a variety of free training resources for small business owners like you.

In this post, I show you how easy it is to get up and running with Hootsuite using Embarkment Salon, the business used throughout The Embarkment’s Guide to Creating a LivePlan and Guide to Starting and Running a Small Business, as an example.

Links Used in This Post

Signing Up

Click on the link above to be taken to a landing page to sign up for a free Hootsuite account.

Simply click the “Get Started Free” button to begin the simple sign up process.

Your email address and a password is all you need to create your free account.

Once you’ve created your free account, you can easily connect up to three social media accounts on the free plan.

It’s as simple as selecting the platforms you want to connect to and providing your login information for each of the networks.

Embarkment Salon will be connecting to its Twitter, Facebook and Instagram accounts.

Of course, you’ll need to have some social media accounts set up to use Hootsuite.

If you haven’t done that yet, you can reference all the free education offered by Hootsuite later in this post to guide you through that process.

I input the login information for each of the networks and I’m up and running in less than 5 minutes.

Once you connect your accounts, you’ll be taken to the dashboard, where you can begin experiencing the power of Hootsuite.

The screenshot above is bare, as the social media pages for Embarkment Salon were set up at the same time as the Hootsuite account was created, but once there is some activity it will be displayed on the streams page of your dashboard.

The Hootsuite free plan allows you to see your streams, post to your pages and review basic analytics.

You can connect to additional accounts and get more powerful analytical data with one of their premium plans.

However, when you are just starting out and learning the ropes, the free plan will typically suffice.

And Hootsuite offers some excellent training resources for you when you are just getting started.

Additional Resources

Hootsuite Academy offers a variety of free training resources for their platform and the various, popular social media networks they work with.

There is training for small business owners like you, whether you are a beginner or intermediate online marketer.

You can even earn a social media certification from Hootsuite (I earned mine!).

I highly recommend you take advantage of their training, regardless of whether you think you have a solid grasp of social media marketing or not, because the landscape is constantly changing, Hootsuite is on top of it and the training is free!

Let me know what other tools or resources you use to learn and manage your social media strategy in the comments section below.

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